On the 19th October, I wrote to six major supermarkets – Asda, Marks & Spencer, Morrison’s, Sainsbury’s, Tesco and Waitrose – to tell them of the post, and the comments, and offering to send them a brief summary of the suggestions, with an invitation to submit 500 words towards a follow-up blogpost in response to them.
“The reason for this is that we are confident that we can develop products that taste great, in fact all the Free From products are tested by customers and have to be approved by them before they are allowed into the range. The other focus for us is around price and making Free From as affordable as possible and driving the price of the product down as much as we can but at the same time working closely with the suppliers to make sure the product is also great quality.
“We’ve also recently launched two new sandwiches, a Gluten Free Chicken Salad and a Gluten Free Ham Salad for an effortless and tasty lunch.
“By incorporating products from our Waitrose LOVE Life Free From range with foods that are naturally free from gluten, we aim to make it easy for our customers to find and create delicious gluten free meals and snacks.
“The range in store currently includes LOVE Life Free From bread options, such as our selection of white and seeded rolls, loaves and petit pains, white and brown Ciabatta . You can try our LOVE Life Free From Porridge Oats to make a warming breakfast, or to toast and use as a topping for homemade fruit crumbles. Other breakfast or snack options include our LOVE Life Free From plain and fruited English muffins, Hot Cross Buns, Scotch Pancakes and Fruit Scones.
“You can make some delicious pasta dishes with our LOVE Life Free From penne and spaghetti. If you fancy making a home-made lasagne, you can use the LOVE Life Free From Lasagne Sheets.
“If you want some gluten free sweet treats, we have a selection in the LOVE Life Free From range to choose from, including Chocolate Muffins, Chocolate Chip Cookies and Belgian Chocolate Brownies. For some traditional favourites we’ve got Cherry Bakewells, Country Cake Slices, Date and Walnut Slices, Fruity Flapjacks, Shortcakes and Oat and Raisin Cookies.
“If you shop or browse online, we have made it easier for you to identify which Waitrose products are suitable for a gluten free diet by providing you with a comprehensive list which you can download from our website.
“We will continue to work on expanding our Free From range to offer a wider choice to our customers and our nutritionist team are always on hand to answer any questions our customers may have. For those interested in learning some new cookery skills as well as picking up some exciting new recipe ideas, we have a Gluten Free cooking course every month at our Cookery School. We also liaise with Coeliac UK to ensure our products that are suitable for those avoiding gluten are listed within the annual Food & Drink Directory.”